How to run LinkedIn ads to improve your business or sale in 2022?

Technology has developed dramatically. The development astonished everyone, and it was helpful in many ways. It makes our work easier and saves us time. Technology development plays a vital role in developing our business. In the olden days, people needed to travel from one place to another to promote their business.

It seems complicated and, simultaneously exploring their business worldwide is impossible for many people. Though their business techniques and strategies were appreciable, they failed in marketing. In this situation, digital marketing entered the field and helped many people develop their businesses worldwide. 

About LinkedIn:

LinkedIn is a platform for job opportunities, and many entrepreneurs share their day-to-day development. Every company will have an account on LinkedIn and share whatever is happening in their organization. From very ordinary people to top entrepreneurs, they will all be here. It has 830 million active members, 58 million registered companies, 40% daily activities, and 1 billion interactions monthly as of 2022.

The platform is wide, where you can find many successful stories, startup stories, business development ideas, and more. Running LinkedIn ads will be a wise choice to develop your business, and it will reach the maximum number of people. Let’s discuss how to run LinkedIn ads.

Benefits of LinkedIn ads:

  • It helps to meet your target audience directly
  • The website traffic will be increased
  • Budget-friendly package
  • Helps to reach worldwide customers
  • Your business will develop
  • Can easily reach your goal

What are LinkedIn ads:

LinkedIn ads are the way to expand our business and help to create awareness about our business among the targeted people. Yes, on LinkedIn, the ads can be customized and visible only to a targeted audience instead of being visible to all. It is because we know where our business idea will work and what kind of people will like it. For example, beauty products are more attractive to women than men. So we can select those female people and be able to run an ad for them alone. Even we can choose the age of the people who need to show our Linkedin ads.

So you can reach your target audience and as well as the price of ad running will be reduced. Before running a LinkedIn ad, one should know about the following things. Then not only will it help to reach your audience, but you will also benefit from it. They are

  1. How to create a campaign?
  2. What are the types of LinkedIn ads?
  3. How much does it cost to run an ad?
  4. How long will it take to reflect?
  5. What is the size of LinkedIn ads?

How to create a campaign?

To run a LinkedIn ad, you need to follow these steps. By following the steps, you can create the ad and run it on the platform.

Create an account with the campaign manager. It is free signup. A campaign manager is a tool where everyone can create and publish their ads. It assists you in managing your promotional strategies across websites and mobile devices. This includes a full set of ad serving, targeting, validation, and monitoring features.

Then you need to choose an objective. During the campaign, choosing your objective helps display ad formats, features, and bid types that assist your objective. The objective consists of three categories. They are,

  1. Awareness campaigns: Maximize your brand’s impressions.
  2. Consideration campaigns: Stimulate your customers to take action to learn more about your company. There will be three categories: website visits, engagement, and video views.
  3. Conversion campaigns: It targets lead generation, website conversations, and job applicants. Users can fill out the form or download the white paper here.

Read: WhatsApp update new features in 2022

How to choose your audience?

  • Now you need to choose your target audience. You need to select categories like country, job title, company name, description, interests, and industry type. By selecting this, your ad will be visible to this audience category. So your target will get redirected to your site.
  • Now select the type of ad. There are four types of ad formats found on LinkedIn. They are,
  1. Sponsored content.
  2. Message ad.
  3. Text ad.
  4. Dynamic ad.
  • Then, select your budget. It is advisable to go with the minimum budget value. Based on the campaign results, you can increase your budget value. Scheduling your time is another thing. You can schedule your campaign from week to month. Finally, select your bid type.
  • Create a style for your ad. The preview will show the size of the ad, the environment, and how it needs to look. It will differ for each ad type.
  • Finally, pay your bill with a debit or credit card and save your receipt. Your ad will start to display after the payment is initiated. 

What are the types of LinkedIn ads?

There are four types of ad formats found on LinkedIn. They are, 

1. Sponsored content:

It appears directly in your targeted audience’s feed and is also known as a “native ad.” This ad comes with a promotion tag. Users can make carousel ads, single image ads, or video ads.

2. Message ad:

This type of ad will directly reach your targeted audience with a message in their inbox. Only two ads can be sent to a targeted audience in a month. 48% of companies are using this ad method to reach their audience. 

3. Text ad:

This ad will appear at the top right side of the desktop feed. This is the best ad type to promote your business, and maximum user engagement will be found. 58% of business people use this strategy. 

4. Dynamic ad:

It is a personalized ad format and varies from person to person. This ad type will collect your data and display it along with the ad. It is a useful ad type, but users can hide their details for safety purposes. During this time, dynamic ads won’t work.

How much does it cost to run an ad?

LinkedIn ad prices will vary based on your targeted audience, bid type, and ad relevance score. 

Target audience:

Your target audience will be others too. So if your targeted audience demand is high, your budget will be high. 

Bid type:

There are three types of bids. They are,

  1. Cost per click: When people click your ad and see the content, your amount will be deducted. 
  2. Cost per impression: It is mostly used for brand awareness. You need to pay for every 1000 impressions of those who view your ad. 
  3. Cost per send: When you wish to reach your targeted audience through a message in their inbox, it will be applicable. 
Bid TypeAverage cost
Cost per click (CPC) $5.26 per click
Cost per impression (CPM)$6.59 per 1,000 impressions
Cost per send (CPS)$0.80 per send

Ad relevance score:

If your ad is relevant and engaging to many people, it will increase your relevance score. Ads with high relevance scores will reduce the budget. So choose your LinkedIn ads price accordingly. 

Type of ad and their bidding option:

Ad typeBid type
Sponsored contentCPC, CPM
Messaging adCPS
Text adCPC, CPM
Dynamic adCPC, CPM

How long will it take to reflect your ads?

The LinkedIn ads will take time to reflect on the feed. Here humans will approve your ad before it is published on the feed. It will take 24 to 48 hours to reflect because the team will check each thing in your ad. Your ad should meet the guidelines given during the campaign. If it doesn’t meet, your ad will be dismissed.

To increase your reflection, try to submit your ad from 8 a.m. to 8 p.m. between Monday and Friday. Weekends will delay the process. After getting approval from the campaign manager, your ad will start to publish on the targeted audience feed. 

What are the sizes of LinkedIn ads?

LinkedIn ad sizes will vary for each ad type. In each ad, there will be many subdivisions too. They are…

Sponsored content:

sponsored content is divided into four types. 

1. Single image:

Run ads on mobile and desktop with engaging visuals.

Design recommendationText recommendationTechnical recommendation
File Type: jpg or png

File Size: 5 MB

Image Ratio:
1.91:1 (horizontal, desktop and mobile) 

1:1 (square, desktop and mobile)

1:1.91 (vertical, mobile-only)
Ad name: 255 characters

Headline: 70 characters

Introductory text: 150 characters

Description (LAN only): 70 characters.
File Type: jpg or Png

File Size: 5 MB

Horizontal / Landscape

Minimum: 640 x 360 pixels

Maximum: 7680 x 4320 pixels

Recommended: 1.91:1 – 1200 x 628 pixels

Square
Minimum: 360 x 360 pixels

Maximum: 4320 x 4320 pixels

Recommended: 1:1 – 1200 x 1200 pixels

Vertical

Minimum: 360 x 640 pixels

Maximum: 1254 x 2400 pixels

Recommended: 1:1.91 – 628 x 1200 pixels

2:3 – 600 x 900 pixels

4:5 – 720 x 900 pixels

2. Video ads:

Reach a targeted audience with creative videos and tempt them to visit your site. 

Design recommendationText recommendationTechnical recommendation
Video File Type: MP4

Video Sound Format: AAC or MPEG4

Recommended frame rate: 30 frames per second

Custom Thumbnail: Optional but recommended

Ratio: 4:5 (vertical, 0.8)9:16 (vertical; 0.57)16:9 (landscape; 1.78)1:1 (square; 1.0)
Ad name (optional): 255 characters

Headline: 70 characters

Introductory text: 150 characters
Video File Size: 75 KB (min) – 200 MB (max)

Video Duration: 3 seconds – 30 minutes

Video Captions (optional): Video sound file size less than 64 kHz

3. Carousel ads:

Helps to reach your site through the interactive story.

Design recommendationText recommendationTechnical recommendationURL requirements
File Type: JPG or PNG

Ratio: 1:1

Recommended Resolution: at least 1080 x 1080 pixel
Ad name: 255 characters

Card headline: 45 characters

Introductory text: 255 characters
Number of carousel cards: 2-10

Maximum File Size: 10 MB
Landing page URL: Required

URL prefix: HTTP:// or HTTPS://

URL characters: 2000 characters for destination field URL

4. Event ads:

It helps to maximize your audience.

Design recommendationText recommendationURL requirements
Image Ratio: 4:1Event name: 255 characters

Introductory text: 600 characters
Event URL: Required, LinkedIn Event page URLs only

URL prefix: HTTP:// or HTTPS://

URL characters: 2000 characters for destination field URL

Messaging ads:

It is divided into two types.

1. Conversation ads:

Helps to interact with your targeted audience and you can converse with them. 

Design recommendationText recommendationURL requirements
Banner File Type: JPG or PNG

Banner Image Size: 300 x 250 pixels

Banner Image File Size: 2MB

Sender Image: LinkedIn profile image of the designated sender is used. 
Ad Name: 255 characters

Message Text: 500 characters 

Custom Footer: 2500 characters

Call-to-Action: 25 characters
Landing page URL: Required

URL prefix: HTTP:// or HTTPS://

URL characters: 1024 characters for destination field URL

2. Message ads:

Send messages to their inbox.

Design recommendationText recommendationURL requirements
Banner File Type: JPG or PNG

Banner Image Size: 300 x 250 pixels

Banner Image File Size: 2MB

Sender Image: LinkedIn profile image of the designated sender is used.
Ad name: 50 characters

Message Subject: 60 characters

Message Text: 1500 characters

Custom Footer: 2500 characters

Call-to-Action: 20 characters
Landing page URL: Required

URL prefix: HTTP:// or HTTPS://

URL characters: 1024 characters for destination field URL

Text and dynamic ads:

It is divided into four types.

1. Lead generation forms:

It helps to collect more information about the audience. They will fill out a form to know further details.

Text RecommendationForm recommendation
Form Name: 256 characters

Landing page URL: 2000 characters

Offer Headline:  60 characters

Offer Detail: 160 characters

Privacy Policy: 2000 characters

Call-to-Action: 20 characters

Confirmation Message: 300 characters
Form Fields: 3-4 fields are recommended as best practice. 12 fields are the maximum

2. Text ads:

It is a budget-friendly ad.

Design recommendationText recommendationURL requirements
Logo File Type: JPG or PNG

Logo File Size: 2MB

Logo image dimensions: 100×100 pixels
Headline: 25 characters

Description: 75 characters
Landing page URL: Required

URL prefix: HTTP:// or HTTPS://

URL characters: 2000 characters for destination field URL

3. Spotlight ads:

It will show your product, service, and more to increase your audience interaction.

Design recommendationText recommendationURL requirements
Company Logo Size: 100 x 100 pixels

Company Logo File Type: JPG or PNG

Company Logo File Size: 2 MB

Background Image File Type (optional): JPG or PNG

Background Image Dimensions (optional): 300 x 250 pixels

Background Image File Size (optional): 2 MB
Headline: 50 characters

Description: 70 characters

Company Name: 25 characters

Call-to-Action: 18 characters
Landing page URL: required

URL prefix: HTTP:// or HTTPS://

URL characters: 500 characters for destination field URL

4. Followers ad:

Promoting to the page often acquire more audience to your site.

Design recommendationText recommendationDescription OptionsHeadline optionsCall to action
Company Logo Size: 100x100px

Company Logo File Type: JPG or PNG

Company Logo File Size: 2MB
Headline: 50 characters

Description: 70 characters

Company Name: 25 characters 
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Plan accordingly and meet your targeted audience through LinkedIn ads. Develop your business smartly in a budget-friendly way. We hope that this article will help you to run successful LinkedIn ads for your business and sales.

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