10 Must-Have Free Google Tools for Digital Marketers
A testing and personalization platform that allows marketers to experiment with different website elements and tailor user experiences.
Google Data Studio
This tool lets marketers create visually appealing and interactive reports and dashboards using data from various sources, including Google Analytics.
This tool provides detailed insights into website traffic, user behavior, and conversions.
It's helpful for identifying trends, understanding seasonal search patterns and aligning marketing strategies accordingly.
A powerful advertising platform that enables marketers to create and manage pay-per-click (PPC) ads
Google Search Console
Formerly known as Google Webmaster Tools, this tool helps marketers monitor their website's performance in Google search results.
Google My Business
It allows marketers to manage their business listings on Google Maps and Search, providing accurate information to potential customers.
Google Tag Manager
Simplifies the process of adding and managing tags (such as tracking codes and pixels) on a website.
These productivity and collaboration tools, including Gmail, Google Drive, Google Docs and more, are crucial for effective team communication and content creation.
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