Guerilla marketing is a creative, low-cost approach to promote products/services.
Through unconventional tactics like street stunts, guerilla ads, social media campaigns, etc.
"What are the Benefits of Investing in Guerilla Marketing?"
* Creative & Unconditional * Effective in reaching target audience* Generate publicity for your business
* Build brand importance and create a positive image * Flexible & Cost - Effective
In 2012, they achieved a significant feat by sponsoring the first successful Stratos jump from space, garnering immense brand publicity and captivating millions of viewers globally.
Redbull
In 2013, the company released "The Scarecrow," an award-winning animated short film promoting their sustainable farming practices. Discover their innovative approach in this captivating three-minute video!
Chipotle
Oreo seized the opportunity during a power outage and tweeted a picture of an Oreo with the caption “You can still dunk in the dark.” This brilliant real-time marketing move garnered 10,000 retweets within minutes.
Oreo
In 2018, Domino's launched the 'Meatfielder' pizza during the World Cup in over 1,000 UK stores. They also introduced a Pizza-nini sticker album with football-inspired names like Romaldo and Mighty Messi.
Dominos
Guerilla marketing is a crucial strategy for businesses.
It's essential for building brand awareness in a competitive market.
Its creative, low-cost approach stands out, engages audiences, goes viral, and leaves a lasting impression.