Guerilla marketing is a creative, low-cost approach to promote products/services.
Through unconventional tactics like street stunts, guerilla ads, social media campaigns, etc.
"What are the Benefits of Investing in Guerilla Marketing?"
* Creative & Unconditional * Effective in reaching target audience* Generate publicity for your business
* Build brand importance and create a positive image * Flexible & Cost - Effective
In 2012, they achieved a significant feat by sponsoring the first successful Stratos jump from space, garnering immense brand publicity and captivating millions of viewers globally.
In 2013, the company released "The Scarecrow," an award-winning animated short film promoting their sustainable farming practices. Discover their innovative approach in this captivating three-minute video!
Oreo seized the opportunity during a power outage and tweeted a picture of an Oreo with the caption “You can still dunk in the dark.” This brilliant real-time marketing move garnered 10,000 retweets within minutes.
In 2018, Domino's launched the 'Meatfielder' pizza during the World Cup in over 1,000 UK stores. They also introduced a Pizza-nini sticker album with football-inspired names like Romaldo and Mighty Messi.
Guerilla marketing is a crucial strategy for businesses.
It's essential for building brand awareness in a competitive market.
Its creative, low-cost approach stands out, engages audiences, goes viral, and leaves a lasting impression.