After ChatGPT was released in November 2022, you noticed that the internet buzzed constantly. It’s all about AI and its incredible benefits, particularly as AI tools for sales and marketing. 

AI tools for marketing have many different uses. ChatGPT can help you with everything from website/ad content to full-length blog pieces.

However, it is only one of many options that can assist you with marketing responsibilities. For specific jobs, other outstanding AI tools may outperform ChatGPT.

This article provides an overview of the top 25 AI tools for marketing, highlighting their essential features, costs, and use cases. After reading the post, you will have the necessary knowledge to select the best AI tools for market research for your organization.

What is AI and How to Use AI tools in marketing

Artificial intelligence refers to the ability of technology, particularly computer systems, to simulate human intelligence processes. Expert systems, machine learning, speech recognition, and natural language processing are a few specific uses of AI.

AI technologies in marketing can analyze customer data to personalize advertising and predict trends, optimizing plans for higher engagement and conversion rates.

They help automate email targeting, content development, and client division, reducing workflows and increasing efficiency.

Top 25 AI Tools for Marketing are:

AI tools for market research offer a wide range of options, from content production to marketing optimization. They employ advanced predictive analytics to aid in consumer segmentation, competitor analysis, and other tasks. 

Certain tools can also considerably lower your expenses while increasing your revenue.

Here are the best AI tools for marketing, along with a full analysis of their features and costs to assist you in selecting the best ones for your company.

1. ChatGPT

Even though ChatGPT requires no introduction, here is a simple one. It’s one of the best AI tools for marketing. ChatGPT is a conversational AI chatbot built on the most recent GPT-4 technology. 

It can answer any query, from simple maths to complex physics. It can also summarise, identify, and fix problems with human requests and responses.

Features

ChatGPT is trained on a large language model (LLM) and leverages natural language processing, allowing it to handle complex discussions easily.

ChatGPT can be imaginative when cooking fictional scenarios and writing in varied tones.

ChatGPT personalizes talks based on previous discussions, although it does not retain personal information.

Pricing: Chatgpt is free and paid plans for ChatGPT Plus start at $20 per month

2. Content at Scale

Content at Scale is another one of the best  AI tools for marketing. Content at Scale’s patented content automation platform combines four AI engines and two natural language processing and semantic algorithms. 

It is intended to generate thorough, research-backed, search engine-optimised drafts of long-form material. Apart from their membership services, Content at Scale offers a free AI detector.

Features

1. Long-form SEO material: In a matter of minutes, the AI writer can develop 2,000+ words of research-backed, search engine-optimised content. The AI can generate long-form articles using keywords, YouTube videos, blog posts, papers, or MP3s.

2. WordPress and Shopify integration: Users can publish content straight to WordPress or Shopify using Content at Scale’s integrations.

Pricing: Content at scale is a paid tool that costs $39 per month for 25K undetected AI words.

3. MarketMuse

MarketMuse is another one of the top AI tools for marketing for creating content strategy and planning. As your content inventory grows, it might become difficult to manually select themes that will help you create authority and rank on Google SERPs. 

The solution analyses your current website to discover faults and content gaps and then recommends new topics.

While manual content audits might take days to complete and only address generic concerns, MarketMuse automates the process by replacing subjectivity with data-backed recommendations.

Features

MarketMuse relieves you of the burden of content planning by analysing your existing content and exploring fresh ideas at the same time.

Keyword research: Organising and selecting large amounts of keyword data can be difficult. MarketMuse prioritizes keywords that rank quickly using a cluster-first methodology.

Pricing: MarketMuse is free to use, with monthly subscriptions beginning at USD 79. The free plan is ideal for users who have little content volume.

4. Writesonic

Writesonic is also one of the top AI tools for marketing for content generation. It may generate blog entries, social media post captions, social media ads, product descriptions, Quora answers, and other material for both individuals and corporations.

Writesonic is one of the greatest AI marketing tools since it can generate high-quality, factual, and entertaining content using NLP and GPT-4 technology.

Features

• GPT-4 technology can write a 2000-word blog post personalised to the brand voice in minutes.

• Chatsonic is a conversational chatbot created to address the drawbacks of ChatGPT, such as obsolete data, biased responses, and so on.

• It enables businesses to create AI-powered no-code chatbots for customer support, lead acquisition, and other purposes.

Pricing:

• Free month’s trial ($0)
• Unlimited ($16 monthly)
• Business ($12 per month)

5. Hypotenuse AI

It’s also one of the best AI tools for marketing that produces high-quality material on a large scale.

Hypotenuse’s unique AI models, trained on high-conversion marketing copy, can generate accurate and high-quality blog articles, product descriptions, advertising text, landing page content, AI imagery, and more at breakneck speed.

Hypotenuse AI is linked to the internet, bringing you knowledge from all over the world in real-time.

Features

With Content Detective- Hypotenuse’s advanced research tool, you can quickly uncover important information and facts sourced directly from the web without leaving the platform.

Instruct AI to write for you – Using Commands and Compose, you may provide specific directions and generate quality material tailored to your needs. This level of control enables you to generate high-quality, personalized content efficiently.

Pricing:

• Starter – $24 monthly (paid annually) – 100 credits, 200 watermark-free AI images with up to 1024 resolution.

• Growth – $49 per month (paid annually) – 350 credits, endless watermark-free AI images with up to 2048 resolution.

6. Brand24

Brand24 is the next name in the list of AI tools for marketing an artificial intelligence (AI) social listening service that assists businesses and people in tracking and analyzing online mentions of their brands, goods, or keywords. 

Brand24 collects real-time mentions of your keywords. It is an online monitoring application with a strong analytics feature. The mentions are saved on a user-friendly dashboard, and data may be exported to PDF reports.

Features

AI Reports: AI Reports offer useful information and ideas to assist firms in improving their strategies.

Topic Analysis: Discover your industry’s biggest trends, client expectations, and communication channels.

Pricing:

• Individual – $99.00Per Month Free Trial
• Team -$179.00Per Month Free Trial

7. Speechelo

Speechelo is an AI-powered voiceover system that turns text into speech that sounds like a human voice. The converted voices or speeches seem more authentic, mimicking human voice flow and emotions rather than a robotic monotone.

Features

• Speechelo employs AI skills to translate written text into voiceovers with a genuine sound, including breaths and pauses, making it more human-like.

• Speechelo can assist with projects in 20 languages and provide a variety of voice selections to match your needs.

Pricing:

• Standard: A one-time payment of $327, with a 60-day money-back guarantee
• Pro: $47 per quarter or $127 for a lifetime, with a 60-day money-back guarantee

8. Influencity

Influencity is one of the best AI tools for social media marketing in the world of influencer marketing. This powerful platform harnesses the power of artificial intelligence to revolutionise how you find influencers, assess their impact, manage campaigns, and monitor the results.

Features

Influencer Discovery: Influencity use AI technology to scan numerous social media channels and find potential influencers who share your brand’s goals and values. This technique ensures that you may locate influencers who are relevant to your target audience. 

Influencer Analytics: Using AI, Influencity gives in-depth insights into an influencer’s audience demographics and prior performance. This degree of analysis enables you to make informed judgements when investing in influencers.

Pricing:

Influencity is a paid platform that offers a free trial. It has four pricing plans ranging from $98 to $698. Influencity also offers a 7-day free trial.

9. Trustmary

Trustmary is one of the leading AI tools for marketing that helps businesses collect and display customer reviews and testimonials. Companies can boost their reputation by handling and presenting useful consumer feedback properly.

Features

Features Automated Collection: Collecting social proof such as customer reviews and testimonials manually can be time-consuming. This is made simple by Trustmary’s automated collection mechanism on your website and social media. 

Forms that can be customized: Forms are a terrific approach to acquiring more consumer feedback. Trustmary’s customisable forms allow you to select questions from a template or add your own. 

Pricing:  Trustmary is a free tool.

10. Crystal Knows

Crystal Knows is one of the free AI tools for digital marketing that provides important insights into people’s psychological qualities. It uses a wide range of data to help users understand and improve their communication with others to optimise every conversation, email, and meeting.

AI is also helpful in the education sector. AI Use Cases in Education enables personalised learning, adaptive tests, and real-time feedback improving overall learning outcomes.

Features

• This software can predict and assess a person’s DISC personality profile by analysing their online activity. 

• Crystal Knows offers practical guidance on how to communicate effectively with anyone by considering their projected personality qualities.

• Crystal’s playbook function caters to individual and group situations and provides thorough communication coaching for all internal and external meetings.

Pricing: Crystal Knows is free and paid plans for Crystal Knows start at $49 per month.

11. Coschedule

Coschedule offers a range of marketing technologies to help you better manage marketing efforts. But now, we are only interested in one tool: Coschedule AI Headline Studio.

After ranking on Google SERP, the next goal is to attract readers to your site, which requires a catchy headline. Coschedule employs a structure that offers a headline with a healthy mix of power, emotion, unusualness, and common words.

Features

Scorecard: Coschedule provides a complete scorecard that includes word count, word balance, headline type, sentiment, and more.

Return to previous headlines: You can view the history of your analyzed headlines. Simply change or reuse headlines that have worked effectively for you in the past.

AI headline prompts: Coschedule headline AI includes AI prompts to help you produce ideas, get real-time feedback, and optimize your headlines for maximum engagement. 

Pricing:

CoSchedule offers three pricing plans: Free, Pro, and Marketing Suite. The Marketing Calendar Pro plan costs $39 per user per month, or $29 per user per month when paid annually. 

12. Synthesia

Synthesia is one of the best AI tools for sales and marketing to generate professional-grade videos without requiring personal presence or the usage of cameras. This breakthrough application removes the difficulties connected with video creation, making it as simple as sending an email.

Features

AI-Generated Videos: All you have to do is enter your script. Select an AI avatar and a language. And there you have it! Synthesia will create a video of your chosen avatar reading your screenplay.

Text-to-Video: Compose a script and let Synthesia do the rest, transforming it into a professional video with a speaking avatar.

Pricing:

• Monthly subscription – $22.5/month
• Annual subscription – $270/year

13. Chatfuel

Chatfuel is one of the best AI tools for market research and is used to create AI chatbots that engage with customers and improve customer relations. 

These AI chatbots work with apps like WhatsApp, Instagram, Facebook, and other websites. You may use them to communicate with clients in real-time, answer questions, provide solutions, and send promotional messages without knowing how to code.

Features

• Chatfuel makes it easy to build up automated responses for frequently requested queries or to trigger automated responses when a consumer mentions specified keywords.

• You may construct structured conversation flows that help users through interactions such as making product recommendations or assisting with service bookings.

• The platform also provides metrics on bot performance and user interactions. As a result, you can acquire insights into client behaviour and adjust the AI chatbot based on the results.

Pricing: Chatfuel has 3 pricing editions, from a free trial to $35.

14. Midjourney 

Midjourney is one of the top AI tools for market research that can generate new and unique graphics based on language inputs. It is designated as an AI marketing tool since it can generate AI images for ad text, websites, blogs, and other assets for various marketing use cases.

Midjourney uses machine learning models to learn from existing photographs in its databases to create images that adapt to specific genres such as abstract, painting, fantasy, and so on.

Features

Midjourney uses AI algorithms and machine learning models to generate images based on language prompts. You can also replace or edit these text questions to generate different images.

Midjourney performs an excellent job of learning new image styles and adapting them to the generated images. For example, if you want to make an artistic image of Superman in a garden, you can use Midjourney.  

If you’re a sci-fi or fantasy writer wishing to offer your characters a visual depiction, Midjourney is an excellent choice. It also generates imaginative environments.

Pricing: Midjourney offers four monthly plans at varying prices: $10, $30, $60, and $120

15. Smartly.io

Smartly.io is one of the leading free AI tools for digital marketing that can help you streamline and improve your social network advertising efforts. This tool manages campaign building, ad optimization, and custom reporting across several social media networks with ease.

Features

1. Simple Ad Creation: With Smartly.io, you can easily design ads utilising templates that ensure engaging content. 

2. Efficient Budget Allocation: The platform analyses campaign performance using AI technologies. Allocate your budget wisely for maximum impact.

3. Customised Reporting: Smartly.io provides reporting choices to help you obtain insight into the performance of your campaign. 

Pricing:

Smartly.io doesn’t offer a free plan. Smartly.io’s pricing starts at $7,500 and requires a minimum ad spend of $170,000. 

16. Crayon

Crayon is one of the free AI tools for digital marketing that provides organisations with important insights into the activities of their competitors. 

It meticulously monitors and analyses different elements, such as a company’s website changes, pricing changes, and even social media involvement. Crayon is shown to be a crucial instrument for market success by providing comprehensive market intelligence.

Features

1. Insights and Analysis: The tool analyses this data, provides practical insights into your competitors’ strategy and keeps you up to date on market developments.

2. Notifications: Crayon allows you to set up customized notifications to be updated about certain rival activities or market movements.

3. Reporting: Detailed reports provide useful information to understand your competitive landscape better, assess your performance against competitors, and plan your future strategy appropriately.

Pricing:

Crayon’s pricing starts at $15,000 per year. 

17. Tidio 

Tidio is one of the best AI tools for social media marketing that combines live chat, chatbots, and email marketing features to help businesses simplify customer encounters.

It is mostly used to improve consumer relations and increase company conversion rates. Furthermore, Tidio helps in the simplification of client engagement processes and provides personalized customer service. 

Features

• Tidio offers a live chat function that allows you to hold real-time chats with website visitors. This allows you to rapidly answer any inquiries they may have, solve any issues they may have, and create partnerships.

• You can also use Tidio to design and deploy AI chatbots. These chatbots may interact with visitors, answer questions, collect leads, and even assist with sales all day, every day.

• Tidio also makes it simple to follow up with leads or existing customers via email marketing. You may easily send newsletters and promote specials.

Pricing: 

• Starter: $29 per month, with a 7-day free trial
• Growth: Starts at $59 per month, with a 7-day free trial
• Custom: Starts at $398 per month

18. Albert 

Albert is one of the best AI tools for sales and marketing that automates and simplifies complex digital marketing operations. Using cutting-edge machine learning algorithms allows for data analysis, knowledge incorporation, and real-time modifications to improve your marketing efforts.

Features

• Albert can handle and fine-tune your media buying strategy across many channels, adjusting the budget based on performance criteria. 

• Albert may identify and focus on high-value segments within your audience, increasing your marketing efforts for more engagement and higher conversion rates. 

• Albert ensures your customers get a consistent and personalised experience across all touchpoints by orchestrating campaigns across numerous channels.

Pricing: PhotoRoom is available for free download. 

19. Photoroom

Photoroom is one of the best AI tools for marketing, it is an AI-powered program that is highly efficient and user-friendly for businesses and people looking for professional photo editing solutions. This tool is invaluable in product photography, portrait photography, and other areas.

Features

Automatic Background Removal: Photoroom can effortlessly remove the background from any photo, giving it a polished, professional appearance. 

Templates: This program includes a variety of templates designed to assist you in creating photos for various objectives, including social media engagement, e-commerce ventures, and more.

Easy Edits: Photoroom allows you to modify your images without the assistance of an editor. Cropping an image, removing and replacing the backdrop, adding texts, adding logos, improving focus, and other options are available.

Pricing:

PhotoRoom offers a free version, allowing users to edit up to three photos daily.

• Weekly prices start at $4.99
• Pro membership costs $9.99 per month

20. Algolia 

Algolia is one of the leading AI tools for social media marketing that may be used to increase the searchability of websites and applications. 

Algolia AI’s machine learning models are trained on random search data. During training, the ML models detect patterns that indicate when a search result is correct based on criteria such as click-through rate, time spent on the website page, and conversion rate. 

Features

1. Full-Text Search: It allows for faster searching on your website. For reliable search results, the entire database is searched for each query.

2. Typo-Tolerance: Because it has been taught with NLP, the Algolia AI can grasp synonyms and typos while still providing correct results.

3. Geolocation: The AI determines the location and displays search results that are relevant to the location.

Pricing: Algolia is free to download. 

21. ClickUp 

ClickUp is the app that will replace all of your apps and one of the best AI tools for marketing. It centralizes all of your work, from task management and goal monitoring to chats and documents. It also includes the world’s only role-based AI assistant.

ClickUp’s AI capabilities may be customized for tone and inventiveness, and it includes content frameworks to save your marketing team time on outlining and formatting. 

Features

Copyediting: Highlight any area of your text in ClickUp Docs and use AI-powered editing features to optimize material, make it longer or shorter, or simplify writing.

AI writing: AI tools for social media marketing help in seconds for outline a blog for search engines. You can also save time on content marketing initiatives by using pre-formatted content templates that include headers, tables, and more.

Brainstorming: Use AI-generated feature names, marketing taglines, survey questions, marketing campaign methods, and product marketing templates to get ideas for your next creative project.

Pricing:

• Unlimited: For small teams, this plan costs $7 per user per month
• Business: For mid-sized teams, this plan costs $12 per user per month

22. Zapier 

Zapier is a no-code automation tool that distinguishes itself from the other AI marketing solutions on this list. It allows you to create any automation you require by using if-then machine-learning logic.

Features

Zapier integrates seamlessly into your workflow since you can construct your automation based on any if-then scenario you can think of.

You can use Zapier to automate your whole customer journey, ensuring that whenever a customer progresses farther down your funnel, they receive the exact communication they require.

Pricing:

• Premium plans start at $19.99 per month, billed annually.
• Multi-user accounts start at $299 per month, billed annually

23. Growthbarseo

Growth Bar is the #1 AI writing tool for bloggers, according to G2. It can generate SEO-optimized content that ranks on Google with the assistance of AI.

Growth Bar, like Writesonic, covers a variety of content genres and has AI authoring capabilities. Chat, product descriptions, press releases, and other features are available to support all of your marketing platforms.

Long-form blog content may be planned, written, and optimized 10x faster for you and your team. 

Features

• Growth Bar can create a 1500-word full-fledged SEO-optimized blog post in under 2 minutes. 

• Collaboration: You may invite marketers, authors, and editors to collaborate on creating and publishing content faster than ever before.

• Growth Bar dashboards display competition keywords that are ranking naturally, as well as their Google Ads keywords and backlinks. It also suggests keywords to outperform the competition after analyzing competitor information. 

Pricing:

GrowthBar is a paid SEO and content tool that costs $29 per month. It offers a 5-day free trial. 

24. Jasper 

Jasper is another name in the list of the best AI tools for marketing for a content production solution that automates all of your content marketing activities. It can cut the time your team spends on first drafts by using content templates, and it can even create art to accompany your postings.

It’s simple to use as a free AI tool for digital marketing to boost the visibility of your social media posts, landing pages, email marketing campaigns, or overall blog content marketing strategy. 

Features

• The Jasper chatbot may answer queries, assist with tasks, and conduct research.

• Jasper can write first drafts of SEO-optimized blogs, Amazon product descriptions, Facebook Ad headlines, brief social media messages, and more using templates.

• Create eye-catching graphics and photos for advertisements, blog posts, and landing sites. All you have to do is describe the image you desire, and Jasper’s AI will produce it for you.

Pricing:

• Creator – $49/month
• Teams – $125/month
• Business – Custom

25. Seventh Sense

Seventh Sense is one of the leading AI tools for marketing, it is an email marketing program that interacts with HubSpot and Marketo to improve the effectiveness of your emails, increase open rates, and increase conversions.

It uses artificial intelligence to determine the ideal time and frequency for contacting each consumer based on where they are in the customer journey. 

Features

• Rather than using strict timetables or time-zone-based scheduling, Seventh Sense employs AI to find the best time to send emails to each user, hence increasing open rates.

• Built-in A/B testing tools enable you to test subject lines and choose the most effective one before sending the majority of your emails with optimized delivery schedules.

• With Seventh Sense’s audits of not only your bounce rate but also how many emails reach active inboxes, you can gain more in-depth insights into your deliverability.

Pricing:

• Basic – $149 per month for up to 20,000 contacts
• Standard – $399 per month for up to 70,000 contacts
• Pro – $999 per month for up to 300,000 contacts
• Enterprise – available on request

Conclusion

Machine learning and AI marketing are not new concepts. For years, businesses have looked to technology to better their work procedures and gain useful data to increase revenue. 

However, in today’s increasingly digital environment, adopting top AI tools for market research is regarded as a requirement. 

Looking into Character.AI alternatives provides a range of AI-powered solutions, each with unique characteristics aimed at improving marketing campaigns.

As a company, it’s critical to use artificial intelligence marketing technologies to build a long-lasting, forward-thinking brand.